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Marketing a Wagyu Eating Experience

Marketing a Wagyu Eating Experience

The Balls introduce Brant Lake Wagyu beef

Jeff and Michelle Ball and their son Brandon launched their new Brant Lake Wagyu beef brand in April, fulfilling a family vision that has been in the works since Jeff’s dad Jack brought the first load of Wagyu genetics to their Brant, Alta., farm in 1993.

At the time the Wagyu breed that originated in Japan was a hot item in the seedstock trade but the commercial appeal of the Wagyu highly marbled beef was slower to develop. So when BSE hit people started culling their aging Wagyu stock at a rate that nearly wiped out the breed in Canada, except for a few stalwarts.

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Brant Lake Wagyu
Box 127 Brant, Alberta, Canada
T0L 0L0

PHONE: 403-652-1014

Cell: 403-371-6364

FAX: 403-652-1015
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